Strengthening leaders, teams, and institutions through expert management and technology solutions
Rooted in the Kingdom’s transformation, we partner with organisations to deliver clarity,
resilience, and measurable impact that lasts.
Saudi Arabia is undergoing one of the most ambitious transformations in modern history. Vision 2030 aims to diversify the economy, create opportunity, and establish the nation as a model for the world.
We believe every organisation has the potential to contribute to this transformation, but only if built on strong governance, resilient systems, and measurable impact.
At Moroonah, we strengthen leaders, teams, and institutions so they can build capacity for the Kingdom, with relevance in today’s globalised world.
What we do
Our work spans four core areas:
Strategy & Transformation
Aligning vision with execution. We design strategies, governance frameworks, and digital operating models that turn ambition into measurable outcomes and lasting impact.
AI & Process Engineering
We make AI truly useful, building systems and processes that unlock its full potential. Instead of layering new tools over old infrastructure, we re-engineer workflows so AI actively enhances performance, clarity, and capability at every level.
Leadership & People
Development
Building capability for enduring growth. Helping leaders and teams develop clarity, confidence, and adaptability, fostering cultures that enable continuous learning and performance.
Resilience & Continuity
Protecting people and performance. We support organisations in anticipating disruption, managing crises, and sustaining wellbeing through resilient systems and policies.
We combine strategy, technology, and leadership to drive meaningful transformation.
Explore our servicesHow we work
We bring clarity from the outside, free from bias, bureaucracy, or groupthink. This perspective allows us to see the wider picture across industries and sectors, while staying close enough to support leaders through critical decisions.
We are agile partners: sincere, principled, and always focused on outcomes. We share everything we develop, because knowledge creates more knowledge, strengthening clients, the Kingdom, and the wider world.
Emerging Imperatives
Preparing for AI with clarity and governance
Too often, organisations deploy advanced tools onto outdated workflows, resulting in poor outcomes and wasted investment. Moroonah helps redesign workflows, align governance, and embed capability so AI delivers real value.
Our commitment
Principled, ethical, accountable to results
Partners
Together, they lead Maroonah with purpose, creativity, and resilience.
Dr Eyad Halawani
Founder & Principal
22+ years in digital transformation, technology, and venture building. PhD in AI Governance. Specialist in diagnosing structures, people, and systems to design practical, governed solutions that scale.
Adnan H Shah
Partner & Strategic Advisor
Strategic architect with 15+ years across private equity, real estate, and advisory. Driven by purpose, aligning leadership, capital, and culture to build systems that deliver meaningful and measurable impact.
