About us
When powered by purpose, goals become personal with global
outcomes, moving beyond setting standards to creating them
Saudi Arabia is undergoing one of the most ambitious transformations in modern history. Vision 2030 is reshaping the nation’s economy, institutions, and public services. At Moroonah we believe organisations can contribute to that transformation only if they are built on strong governance, resilient systems, and measurable impact.
Our purpose is to strengthen leaders, teams, and the institutions they shape so they can deliver resilience and prosperity for the Kingdom - with relevance in today’s globalised world.
Principles that guide every decision
Excellence
We deliver measurable impact through deep expertise, disciplined execution, and a relentless focus on results.
Integrity
We act with honesty, transparency, and responsibility, always choosing what’s right, not what’s easy.
Empowerment
We build strength in others by transferring knowledge, developing capabilities, and enabling teams to sustain success.
Purpose
We work with sincere intent to create meaningful value that serves people, organizations, and Vision 2030.
Partners
Together, they lead Maroonah with purpose, creativity, and resilience.
Dr Eyad Halawani
Founder & Principal
22+ years in digital transformation, technology, and venture building. PhD in AI Governance. Specialist in diagnosing structures, people, and systems to design practical, governed solutions that scale.
Adnan H Shah
Partner & Strategic Advisor
Strategic architect with 15+ years across private equity, real estate, and advisory. Driven by purpose, aligning leadership, capital, and culture to build systems that deliver meaningful and measurable impact.
Together we combine strategic clarity with execution discipline. By understanding both people and systems, we help organisations become more adaptive, accountable, and effective, strengthening not only businesses but the nation they serve.
How we work
We do not embed in bureaucracy or reinforce groupthink. Instead we stand slightly apart - close enough to guide, distant enough to see the whole picture. That outsider clarity gives us three advantages:
At the core of this approach is knowledge transfer. By sharing everything we develop, we build lasting capacity, aligning with the Kingdom’s progress and contributing to global advancement.
